INFOXICATION ONLINE AND ITS IMPACT ON THE FREQUENCY OF FAMILY FACE TO FACE INTERACTION: A CASE OF SOCIAL MEDIA USE IN NAIROBI, KENYA
Abstract
Purpose of the study: This study sought to examine the content most frequently accessed on social media by family members and its impact on the frequency of face to face family communication.
Statement of the problem: Extensive online information seeking, internet dependence, and the need to remain constantly updated may reduce face-to-face interaction among family members. The study therefore examined how infoxication associated with social media use affects family communication in Nairobi County.
Research methodology: The study employed a mixed-method research design and targeted parents and children residing in Nairobi County who used social media. Purposive and snowball sampling techniques were applied, and data were collected through in-depth interviews and focus group discussions, then analysed qualitatively and quantitatively.
Findings: The findings showed that infoxication influenced family communication both positively and negatively. Excessive engagement with online content contributed to reduced face-to-face interaction, while social media also provided information and topics that could support family discussion.
Conclusion: The study concludes that infoxication has a substantial influence on family communication and the frequency of face-to-face interaction. Its effects depend on how family members access and use social media content.
Recommendations: The study recommends that content developers should create attractive, family-friendly content that encourages constructive engagement. Families should also adopt responsible social media practices that protect time for face-to-face communication, while relevant authorities and practitioners should promote informed and balanced use of online content.
Keywords: Infoxication, digital media, content, family interaction, frequency, face-to-face communication
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