INFLUENCE OF CLEAR COMMUNICATION STRATEGY ON THE PERFORMANCE OF CHURCH BASED EDUCATIONAL INSTITUTIONS IN TANZANIA
Abstract
Purpose of the Study: To assess the influence of clear communication strategy on the performance of church based educational institutions in Tanzania
Problem Statement: In Tanzania, church-based educational institutions form an important pillar of the education system by providing holistic, value-based, and affordable education to learners across the country. However, the performance of these institutions has increasingly raised concern. In several diocesan and parish-based schools, performance outcomes continue to fluctuate. These challenges underscore the critical need for clear communication strategies to enhance accountability, streamline decision-making, and improve institutional
Methodology: The study adopted positivism research philosophy and explanatory research design. The unit of analysis was 281church based education institutions in Dar es Salaam Tanzania while the unit of observation was 281 administrators of the targeted institutions. A stratified random sampling technique was used to determine a sample size of 165 administrators. Data was collected using a structured-close ended questionnaire was constructed on a five-point Likert scale. Before the main study, a pilot study was conducted in Christian-Based education institutions in Arusha where 17 questionnaires were distributed. Data was collected using both drop-and-pick-later method and google forms. Descriptive and inferential statistics were employed for data analysis where version 26 of Statistical Package for Social Sciences (SPSS) software. A multiple linear regression was used to predict the relationship between independent and dependent variable.
Conclusion: The study concluded that communication of the strategy has a statistically significant and positive effect on the performance of church-based educational institutions in Tanzania. Institutions that prioritize clear, timely, and transparent communication of strategic goals are more likely to achieve superior performance outcomes.
Recommendation: In light of the findings, the study recommended that institutional managers prioritize establishing clear and consistent communication channels to ensure that all stakeholders are well informed about the institution’s strategic goals and progress.
Keywords: Communication Strategy, Performance, Church Based Educational Institutions
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