FACTORS INFLUENCING LOCAL PHILANTHROPY IN ST MARTIN CSA AND L’ARCHE KENYA
Abstract
Purpose of Study: To examine factors influencing local philanthropy in St. Martin CSA and L’Arche Kenya.
Problem Statement: St Martin CSA and L’Arche Kenya have successfully engaged local communities in delivering development and social support services. This is supported by the African communal values and the spirit of collective action. The two organizations are currently experiencing donor and volunteer fatigue, threatening the sustainability of local philanthropy, necessitating a study on the decline of the giving tendency.
Methodology: The study adopted the exploratory qualitative research design since localized studies on the research subject were limited. Data was collected through focus group discussions involving market traders, business owners, volunteers, religious group members, community mobilization staff, and self-help groups that support the two organizations either individually or collectively. Purposive selection of respondents ensured homogeneity, relevance, and in-depth sharing of lived experiences. Data collected was summarized and organized in thematic areas and presented in text form to answer the research question.
Result: Religious beliefs, cultural values, donors’ individualized exposure to the two organizations, intangible rewards, trust, and effective communication shaped philanthropists’ behavior. In addition, the decision to give, including the amount, timing, and frequency were spontaneous and socially influenced.
Recommendation: The two organizations should strategically pursue donor confidence and retention by sharing success stories and showcasing the impact of completed and ongoing projects. They should also focus on maintaining the goodwill and the confidence of the local community by ensuring transparency and donor appreciation, as well as exploring innovative strategies of attracting and engaging the younger generation, for continuity.
Keywords: Local Philanthropy, St Martin CSA, L’Arche Kenya, Repeated Giving
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