“STRATEGIC RESPONSE AND COMPETITIVE ADVANTAGE OF TELECOMMUNICATION FIRMS IN NAIROBI CITY COUNTY, KENYA”, AJOEI, vol. 7, no. 25, pp. 13–35, Nov. 2025, Accessed: Feb. 11, 2026. [Online]. Available: https://ajoeijournal.org/sys/index.php/ajoei/article/view/999