“INFLUENCE OF BRAND IDENTITY ON CUSTOMER LOYALTY IN SELECTED FAST-FOOD RESTAURANTS IN NAIROBI COUNTY, KENYA” (2026) African Journal of Emerging Issues, 8(34), pp. 41–58. Available at: https://ajoeijournal.org/sys/index.php/ajoei/article/view/1363 (Accessed: 11 November 2026).