MODERATING EFFECT OF PSYCHIC DISTANCE ON THE RELATIONSHIP BETWEEN MARKET ENTRY STRATEGIES AND PERFORMANCE OF MULTINATIONAL CORPORATIONS IN KENYA. African Journal of Emerging Issues, [S. l.], v. 1, n. 9, p. 1–16, 2019. Disponível em: https://ajoeijournal.org/sys/index.php/ajoei/article/view/53. Acesso em: 12 feb. 2026.