THE MEDIATING EFFECT OF COMPETITIVE ADVANTAGE BETWEEN COMPETITIVE STRATEGIES AND PERFORMANCE OF ACCREDITED UNIVERSITIES IN KENYA. African Journal of Emerging Issues, [S. l.], v. 6, n. 12, p. 77–89, 2024. Disponível em: https://ajoeijournal.org/sys/index.php/ajoei/article/view/648. Acesso em: 11 sep. 2025.