INFLUENCE OF BRAND IDENTITY ON CUSTOMER LOYALTY IN SELECTED FAST-FOOD RESTAURANTS IN NAIROBI COUNTY, KENYA. African Journal of Emerging Issues, [S. l.], v. 8, n. 34, p. 41–58, 2026. Disponível em: https://ajoeijournal.org/sys/index.php/ajoei/article/view/1363. Acesso em: 11 nov. 2026.