DATA ANALYTICS STRATEGY AND COMPETITIVE ADVANTAGE OF BEVERAGE MANUFACTURING FIRMS IN NAIROBI COUNTY, KENYA. African Journal of Emerging Issues, [S. l.], v. 8, n. 29, p. 125–137, 2026. Disponível em: https://ajoeijournal.org/sys/index.php/ajoei/article/view/1317. Acesso em: 10 oct. 2026.