STRATEGIC MARKETING DIMENSIONS THROUGH CELEBRITY’S CREDIBILITY ON CONSUMER PURCHASE INTENTION OF PUBLIC UNIVERSITY STUDENTS. African Journal of Emerging Issues, [S. l.], v. 7, n. 25, p. 1–12, 2025. Disponível em: https://ajoeijournal.org/sys/index.php/ajoei/article/view/998. Acesso em: 31 mar. 2026.