BLUE OCEAN STRATEGY AND PERFORMANCE OF MANUFACTURING FIRMS LISTED ON NAIROBI SECURITIES EXCHANGE (NSE) IN KENYA. African Journal of Emerging Issues, [S. l.], v. 7, n. 22, p. 1–18, 2025. Disponível em: https://ajoeijournal.org/sys/index.php/ajoei/article/view/970. Acesso em: 30 oct. 2025.