INDUSTRY COMPETITIVENESS AND ITS EFFECT ON PERFORMANCE OF SOFT DRINKS MANUFACTURING FIRMS IN KENYA: AN EMPIRICAL ANALYSIS. African Journal of Emerging Issues, [S. l.], v. 7, n. 21, p. 114–127, 2025. Disponível em: https://ajoeijournal.org/sys/index.php/ajoei/article/view/968. Acesso em: 24 dec. 2025.