UNVEILING THE LINK BETWEEN CUSTOMER ORIENTATION AND CUSTOMER INVOLVEMENT: THE ROLE OF CUSTOMER EMPOWERMENT. African Journal of Emerging Issues, [S. l.], v. 7, n. 21, p. 29–52, 2025. Disponível em: https://ajoeijournal.org/sys/index.php/ajoei/article/view/963. Acesso em: 31 oct. 2025.