EXPLORING THE INFLUENCE OF PRODUCT NATURE ON FIRM PERFORMANCE: A PERSPECTIVE FROM KENYA’S SOFT DRINKS MANUFACTURING INDUSTRY. African Journal of Emerging Issues, [S. l.], v. 7, n. 20, p. 118–135, 2025. Disponível em: https://ajoeijournal.org/sys/index.php/ajoei/article/view/961. Acesso em: 29 sep. 2025.